CHARLESTON, W.Va. – The Downtown Charleston Association is encouraging residents to visit downtown Charleston Friday and Saturday to immerse themselves in the holiday spirit and support small businesses.
The organization is hosting its first Holly Jolly Brawley exhibit on Friday at the Brawley Walkway. People are invested in viewing over 50 Christmas trees, as well as watching this year’s Christmas tree lighting and enjoying music from The Company Stores and The Kind Thieves.
âYou can bring down the kids,â said Kevin Madison, president of the Downtown Charleston Association. âThere is free hot chocolate. There will be a Letters to Santa Claus stand for children to write their letters to Santa Claus and you can drop them off in the large letterbox.
Official Christmas tree lighting will take place at 5:30 p.m. at Lee Triangle.
The free event is scheduled from noon to 8 p.m.
Madison also noted that many businesses and restaurants will have special Saturday offers in honor of Small Business Saturday, a national day to encourage people to support local establishments.
âA lot of our local tradersâ¦ have increased their hours. Many of them will be open from 11 am to 8 pm, âhe said.
“In these times, it’s important to these people, and we’re really going to support them as they support us all year round.”
American Express Co. launched Small Business on Saturday in 2010. The movement has since gained support from other businesses and officials.