How ‘Shark Tank’ Provided a Lifeline for Small Business Entrepreneurs During the Covid Pandemic – Contenders TV: The Nominees

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“Sharks” Daymond John and Lori Grenier joined executive producers Clay Newbill and Yun Lingner on Sony Pictures Television Shark aquarium panel at Deadline’s Contenders Television: The Nominees’ Awards Season Event. Nominated this year for three Emmys – Structured Reality Program, Host and Cast for a Reality Program – the show, a regular Friday Night Ratings winner for ABC for 12 seasons, won the Emmy in the Reality category structured over four consecutive 2014-17 seasons.

Last season was one of the most difficult as it had to be produced during the pandemic, but also one of the most important as it was a boon for many small business entrepreneurs during unprecedented hard times.

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“It’s been an amazing season for us, Season 12,” Newbill said. “You know it was at the height of the pandemic and we thought it was important to get Shark aquarium back on air not only for the more than 100 people involved in creating the show to keep them at work, but also to provide a lifeline for small business owners. Shark aquarium has always been a support system for small business owners in America, but now we felt it was needed more than ever. … Their stories of overcoming adversity, we knew, would be inspiring to other entrepreneurs but, more importantly, they give our viewers hope and encouragement that they could survive and get through the pandemic.

Shark aquarium You’ve always had that underlying message, that you look at sharks like Lori and Daymond and know you’re like, “You know, they came from nothing, they did this on their own, they are made by them. themselves. “Especially since they see entrepreneurs on the show coming in to pitch a shark and get a deal, and it’s that magical moment where their lives are changed and you see it. This year, we thought it would be more important than the Sharks message on this, but entrepreneurs, you look at these entrepreneurs in your house and whether you’re not an entrepreneur or not, “if that person can take it away. get out, I can get out of it. That’s why for us, we thought it was so important to get the show back on air – to give people the hope and encouragement that there is. has light at the end of the tunnel here and that we can walk through this together.

Grenier has been moved by the individual stories this season. “It still affects you,” she said. “I mean, we’re here to help entrepreneurs, and that’s what we do, and this year I think during the pandemic we wanted to try and come up with as many deals as possible to help as many businesses. as possible and give it that extra push because these were amazing times when people really needed it more than ever. “

Jean accepted. “You know, I have to say, to be honest, the entrepreneurs we’ve seen this year have come through some really, really, really tough times like the whole world,” he said. “It was really like falling in love with so many different people because I also wanted to learn from them to help them, to let the world see how great people are in the face of adversity, so it was really a very moving and great season for me too. “

Lingner said the entrepreneurs they see are always inspiring from season to season, yet different (there are around 20,000 to 30,000 applicants each season). “I think what’s great about the show is that it’s such a precise and organic reflection of what’s going on in the culture, in the world, and in business. So, you know, it’s a pretty simple concept, but like every season, it’s fresh because the world changes and evolves.

Check back Monday for the panel video.

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