Liberian Business Association connects dots with minority-owned businesses



4:22 p.m. | Thursday, October 8, 2020

The small businesses in the Northwest Metro are owned by minorities. Many of them faced challenges long before COVID-19.

“Small businesses are in demand,” said Jackson George, executive director of the Liberian Business Association (LIBA). “We wear so many hats. We are our own accountant, we are our own secretary, we are our own administrative assistant, we do everything.

Jackson George, executive director of the Liberian Business Association (LIBA).

George said minority-owned business owners don’t always have the tools to thrive. Some immigrant-owned businesses also do not have the documents or requirements to obtain loans and grants.

To alleviate these challenges in Minnesota, LIBA was founded in 2016. Since then, it has helped approximately 250 minority-owned businesses.

“Right now we have a contract with the Brooklyn Center to run tech assistance programs, to get computers, get books on, teach businesses how to make books,” said George.

Through the program, several business owners have been trained and made aware of how to improve business procedures. LIBA has also helped connect businesses with other businesses.

“I would love to see small businesses succeed,” said George. “We want to see a diverse city, but a city that is also representative of who we are as people. ”

George added that the organization is also keen to use its talents and resources to help people in Liberia.

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